Nokia Ace in Line for Massive Marketing Push Ahead of US Launch
They’ll be hoping that it doesn’t turn out to be a Flush, but the organizations behind the upcoming Nokia Lumia 900 (aka Nokia Ace) are pushing the new smartphone in a main marketing campaign – reportedly spending in the region of $ 100 million ahead of its State-side launch in March.
It’s anticipated that Microsoft and Nokia, joint partners in the new Windows Telephone initiative, will preview at least one gadget from new range of Lumia phones at CES in Las Vegas subsequent week. The specs are looking fairly remarkable too, with the Lumia 900 boasting a 1.4 GHz processor, a 4.3-inch WVGA display as effectively as an eight megapixel digital camera. If the first signs are anything to go on, this piece of hardware will be one of the stars of the CES show – a very good omen for the up coming stage of the campaign.
Microsoft has signalled its intent to push the Lumia 900 as a “hero” device with significant US network AT&T, who are to heavily push the cellphone above all other people in its marketing and retail outlets. A large-scale Television and press campaign will also launch for the Nokia Ace as element of an aggressive drive to rekindle the fortunes of each Nokia and Windows Cellphone.
Such a offer with AT&T, a significant company whose assistance could be the difference between lifestyle and death for any new variety of phones, is bound to have created up the bulk of the massive-money investment it remains to be observed whether the marketing and advertising spend will have the wanted effect.